Login Wish List
Catalog
Preparing for publication
  • Publisher:  Международные отношения
  • Year of issue:  2024
  • Series:  
  • ISBN: 
  • Cover type:  твердый переплет 145 х 215 мм
  • Number of pages:  296 с. ; ил.
  • Product Code::  нет
  • Availability::  Preparing for publication

Russia’s image strategy in the light of global experience – 2nd ed., revised.

   The monograph examines the possibilities of creating Russia’s image strategy taking into account national and global experience. Contemporary technologies of national branding are put forward and the rebranding experience of a number of states (Germany, the USA, Great Britain, France, Switzerland, Italy, India and others) is evaluated in the context of national and universal questions. The book puts forward a strategic approach to creating a modern image of Russia; the main aims and prospects of the image policy are set out, the basic idea of a new image is laid out together with its main channels of communication and tools.

   The monograph will be of interest to specialists in the sphere of international relations, management and public communications, and for managers of all levels.


   
Electronic book

Waiting

Paper book

Preparing for publication

  • 0 руб.




You may be interested
Gold Fund of Russian science of international law Volume 1
republication
..
500 руб.
The queen's adviser is the Kremlin super-agent
   This book has been written by a famous diplomat, scholar, author o..
350 руб.
Entering the nuclear age. Atomic diplomacy: from beginning to parity
   Counting on nuclear weapons being banned in the distant future, Ro..
500 руб.
The history of foreign banks : in 2 volumes
NEW
   This publication is the first attempt to generalize the history of ..
1,700 руб.
World politics since 1945
   "The most lucid, comprehensive, intelligent and reliable account o..
800 руб.