Effective negotiator: personal style, strategy, technology

The book puts forward a modern concept on creating an effective personal style in negotiations by drawing on the secrets of mastery of eminent negotiators from past and present. It contains a comparative analysis of various negotiating strategies and the most effective negotiating tactics are brought to light, allowing for targets to be met during the most difficult of negotiations. The authors classify sixteen personal negotiation styles based on the current International Standard of psychological types and Jung’s personality theory. They carry out a comparative analysis of the effectiveness of styles for leading politicians – V. Putin, S. Lavrov, Charles de Gaulle, D. Kameron, A. Merkel and others). Particular attention is paid to overcoming socio cultural barriers in order to make intercultural communication more effective.  

This book will be of interest to managers, businessmen, politicians, diplomats and executives across all levels.