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Throughout the ages the Arab world has both beckoned and frightened foreigners. Today, the Near East is one of the few places in the world where an entrepreneur can quickly become rich. Yet it is all too common to hear that it is difficult for foreigners to live among Arabs.
For 30 years the author visited many Arab countries, deeply studied the mores, traditions and way of life of the indigenous population of those areas where he had to work.
The book will help to solve problems in communication that foreigners face in the Arab East.
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