Advertising in commerce

Беклешов Д.В., Воронов К.Г. ( Bekleshov D, Voronov K. )

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About the author

The purpose of this book is to provide basic information about the organization and techniques of trade advertising in capitalist and socialist countries. The work deals mainly with those issues, the knowledge of which to a greater or lesser extent can be useful to advertising workers in socialist countries when they prepare advertising campaigns not only in foreign countries, but also in domestic trade.

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