Image of Russian regions: innovative technologies and rebranding strategies

This monograph examines the possibility of creating a modern image of Russian regions with the help of innovative technologies and rebranding. Models, concepts and territorial branding technologies are described, as are the positive results derived from implementing this technology in Chukotka, Bashkiria, Ekaterinburg and Novosibirsk. The authors put forward a strategic approach to creating a modern image of Russian regions: they describe the aims and prospects of an image policy, highlight the main communicators and put forward a justified assessment of the region’s image and its attractiveness. The authors think that the successful development of Russian regions depends a lot on skillfully using innovative territorial branding resources, attracting investments to the regions, revitalizing culture in Russian provinces and strengthening national identity.

The monograph will be of interest to politicians and public officials, specialists in management and social relations, and managers of all levels.