- Publisher: Международные Отношения
- Year of issue: 2016
- Series:
- ISBN: 978-5-7133-1551-1
- Cover type: твердый переплет 145 х 215 мм
- Number of pages: 288
- Product Code:: 0776
- Availability:: In Stock
Image of Russian regions: innovative technologies and rebranding strategies
This
monograph examines the possibility of creating a modern image of Russian
regions with the help of innovative technologies and rebranding. Models,
concepts and territorial branding technologies are described, as are the
positive results derived from implementing this technology in Chukotka,
Bashkiria, Ekaterinburg and Novosibirsk. The authors put forward a strategic
approach to creating a modern image of Russian regions: they describe the aims
and prospects of an image policy, highlight the main communicators and put
forward a justified assessment of the region’s image and its attractiveness.
The authors think that the successful development of Russian regions depends a
lot on skillfully using innovative territorial branding resources, attracting investments
to the regions, revitalizing culture in Russian provinces and strengthening
national identity.
The
monograph will be of interest to politicians and public officials, specialists
in management and social relations, and managers of all levels.
In stock
In stock
- 400 руб.
