Login Logout
  • Image of Russian regions: innovative technologies and rebranding strategies
  • Publisher:  International Relations Publisher
  • Year of issue:  2016
  • Series:  
  • ISBN:  978-5-7133-1551-1
  • Cover type:  твердый переплет 145 х 215 мм
  • Number of pages:  288
  • Product Code:  0776
  • Availability:  In Stock

Image of Russian regions: innovative technologies and rebranding strategies

This monograph examines the possibility of creating a modern image of Russian regions with the help of innovative technologies and rebranding. Models, concepts and territorial branding technologies are described, as are the positive results derived from implementing this technology in Chukotka, Bashkiria, Ekaterinburg and Novosibirsk. The authors put forward a strategic approach to creating a modern image of Russian regions: they describe the aims and prospects of an image policy, highlight the main communicators and put forward a justified assessment of the region’s image and its attractiveness. The authors think that the successful development of Russian regions depends a lot on skillfully using innovative territorial branding resources, attracting investments to the regions, revitalizing culture in Russian provinces and strengthening national identity.

The monograph will be of interest to politicians and public officials, specialists in management and social relations, and managers of all levels.

Electronic book

In stock

350 руб.
Paper book

In stock

  • 400 руб.

Russia's image strategy in the context of world experience
The book examines the possibility of forming a branding strategy for Russia, ta..
0 руб.
You may be interested
Crimean war at the sea of Azov
   This monograph dedicates itself to a poorly investigated page in th..
600 руб.
 Gold Fund of Russian science of international law Volume 5
500 руб.
Casebook on Private International Law
   This practicum is designed to be used at seminars on private intern..
440 руб.
Essays on the history of the Bank of Russia. Regional offices and offices
   Memories of the Bank of Russia executives from various periods pro..
450 руб.
Crimes of the US-headed International Coalition in Syria
This publication puts forward facts and testimonies of crimes committed by the ..
400 руб.