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Publisher: International Relations Publisher
Year of issue: 2024
Series:
ISBN: 978-5-7133-1764-5
Cover type: твердый переплет 145 х 215 мм
Number of pages: 296 с. ; ил.
Product Code: 1147
Availability: In Stock

УДК [327.8:17.022.1](470+571:100) ББК 66.4(2Рос), 9(0),04

Russia’s image strategy in the light of global experience – 2nd ed., revised.

The monograph examines the possibilities of creating Russia’s image strategy taking into account national and global experience. Contemporary technologies of national branding are put forward and the rebranding experience of a number of states (Germany, the USA, Great Britain, France, Switzerland, Italy, India and others) is evaluated in the context of national and universal questions. The book puts forward a strategic approach to creating a modern image of Russia; the main aims and prospects of the image policy are set out, the basic idea of a new image is laid out together with its main channels of communication and tools.

The monograph will be of interest to specialists in the sphere of international relations, management and public communications, and for managers of all levels.

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