Login Logout
Catalog
NEW
  • Russia’s image strategy in the light of global experience – 2nd ed., revised.
  • Publisher:  International Relations Publisher
  • Year of issue:  2024
  • Series:  
  • ISBN:  978-5-7133-1764-5
  • Cover type:  твердый переплет 145 х 215 мм
  • Number of pages:  296 с. ; ил.
  • Product Code:  1147
  • Availability:  In Stock
УДК [327.8:17.022.1](470+571:100) ББК 66.4(2Рос), 9(0),04

Russia’s image strategy in the light of global experience – 2nd ed., revised.

   The monograph examines the possibilities of creating Russia’s image strategy taking into account national and global experience. Contemporary technologies of national branding are put forward and the rebranding experience of a number of states (Germany, the USA, Great Britain, France, Switzerland, Italy, India and others) is evaluated in the context of national and universal questions. The book puts forward a strategic approach to creating a modern image of Russia; the main aims and prospects of the image policy are set out, the basic idea of a new image is laid out together with its main channels of communication and tools.

   The monograph will be of interest to specialists in the sphere of international relations, management and public communications, and for managers of all levels.


   
Electronic book

Waiting

Paper book

In stock

  • 450 руб.




You may be interested
Commentary to the Resolution of the Plenum of the Supreme Arbitration Court of the Russian Federation of 11 July 2011 No. 54
Commented by the Resolution of the Plenum of the Supreme Arbitration CourtThe Co..
600 руб.
International Tax Law
In the monograph, consisting of two books, two civilizations are explored that h..
300 руб. 630 руб.
Modern Japanese etiquette: diversity in harmony
Foreigners in Japan have always been amazed that the vast majority of its citiz..
600 руб.
Slavic antiquities: The ethnolinguistic dictionary in 5 volumes / Under the general ed. NI Tolstoy. - T. 5: C (Fairy Tale) - I (Lizard).
  The dictionary "Slavic antiquities" is the first in Slavonic experience o..
620 руб.
Essays on the history of the Bank of Russia. Regional offices and offices
   Memories of the Bank of Russia executives from various periods pro..
450 руб.