- Publisher: International Relations Publisher
- Year of issue: 2017
- Series:
- ISBN: 978-5-7133-1585-6
- Cover type: твердый переплет 145 х 215 мм
- Number of pages: 296
- Product Code: 0822
- Availability: In Stock
Public relations in government: a textbook
The second edition of this textbook explores current
challenges of developing public relations in government authorities during
times of crisis. Particular attention has been paid to developing anti-crisis
political communication; organizing the work of the press relations service in
public agencies; informational coverage of unpopular political decisions made
during times of crisis and rules on making effective publicity campaigns. Also
addressed are business communication norms and etiquette; models and
technologies used for public discussions, including at times of heated conflict
between parties. The book strongly focuses on the challenge of creating a
modern image of the State and the use of
national branding technologies to boost the image of the State in communication
channels. The book also puts forward business games as a practical way to
consolidate the technologies used in public relations.
For university students reading State and municipal
management, Political Science and
Law. The book may be of interest to political and state actors, scientists,
management specialists and those working in the civil service.
In stock
In stock
- 400 руб.