Publisher: International Relations Publisher
Year of issue: 2016
Series: Amazing
ISBN: 978-5-7133-1543-6
Cover type: твердый переплет 170 х 240 мм.
Number of pages: 280
Product Code: 0774
Availability: In Stock

УДК 339.163.2(520) ББК 65.422.2(5Япо)-803.4

The art of trading in Japanese: Pursuit not for profit, but for the hearts of buyers

Арешидзе Л.Г., Крупянко М.И., Крупянко И.М.

In this new, fourth publication from the Amazing Japan series, the authors have examined an important aspect of Japanese people’s daily life, which will not leave any foreigner unmoved; the basic code of conduct which all Japanese salespeople follow. The secrets of serving buyers are based on traditional Japanese values. Even a buyer in the guise of a Japanese commoner is god to a Japanese salesperson, and is treated accordingly. It’s very appropriate that the title states that trade in Japan is aimed at winning over buyer’s hearts and not focused on profit. The book lists 98 rules of conduct for Japanese salespeople and 90 tests to determine their level of professionalism.

The authors hope that this book will be useful for many of those working in trade by helping them to increase sales and therefore make a significant contribution to increasing the pace of economic development in our country and enhancing customer service for Russian buyers – a right which they have deserved for a long time.

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