Login Wish List
Catalog
  • Russia's image strategy in the context of world experience
  • Publisher:  Международные Отношения
  • Year of issue:  2013
  • Series:  
  • ISBN:  978-5-7133-1493-0
  • Cover type:  твердый переплет 145 х 215 мм
  • Number of pages:  359
  • Product Code::  0628
  • Availability::  In Stock
УДК 327(470+571) ББК 66.4(2Рос)

Russia's image strategy in the context of world experience

The book examines the possibility of forming a branding strategy for Russia, taking into account national and international experience. It introduces latest technologies of nation branding, estimates positive experience of rebranding of leading countries in the modern world (Germany, U.S., UK, France, Switzerland, Italy, India, Brazil, etc.). The book provides a strategic approach to the formation of the modern image of Russia: defines the main objectives and prospects of image policy, formulated the basic idea behind the new image, its main communicators, instruments of national and regional branding. The authors emphasize that the success of Russia's foreign policy today is largely dependent on the skillful use of resources, flexible power - the symbolic capital of culture, political values ​​and meanings, centered in the new image of Russia.

This book will be of an interest to politicians and government officials, experts in the field of management and public relations, as well as for directors at all levels.


   
Electronic book

In stock

280 руб.
Paper book

In stock

  • 350 руб.




Другие книги из этого раздела
Image of Russian regions: innovative technologies and rebranding strategies
This monograph examines the possibility of creating a modern image of Russian ..
400 руб.
You may be interested
The diplomacy of Peter the Great – 4th ed.
NEW
   N. N. Molchanov’s book sheds light on Russia’s foreign policy and d..
950 руб.
White deer. Tales of an Angel
..
200 руб.
Strictly confidentially. Ambassador to Washington under six us presidents (1962-1986) / A. F. Dobrynin. – 3nd ed.
Bestseller
republication
This book provides a glimpse behind the scene of almost a quarter-century diplom..
900 руб.
Slavic antiquities: The ethnolinguistic dictionary in 5 volumes / Under the general ed. NI Tolstoy. - T. 5: C (Fairy Tale) - I (Lizard).
  The dictionary "Slavic antiquities" is the first in Slavonic experience o..
620 руб.
Illegal Intelligence
Bestseller
republication
   This book is a collection of biographical essays on the life and wo..
450 руб.